How to Produce Video for Your Website and Promotions (without fancy equipment)

You don’t need a film crew, a studio, or thousands of pounds to create good video content.
In fact, most businesses can produce great website and promotional videos with simple equipment and basic editing software. The key isn’t expensive gear — it’s clarity, lighting, and consistency.

Here’s how to do it.

Keep the Equipment Simple
You probably already have what you need.

Camera
Your smartphone is more than enough. Modern phones shoot in HD or even 4K. That’s perfect for websites and social media.
If you want a small upgrade: A basic DSLR or mirrorless camera works great. But it’s not essential when starting out.

Microphone (Very Important)
People will forgive average video quality. They won’t forgive bad audio.

Invest in:
A simple clip-on (lav mic) or a small shotgun microphone
Good sound instantly makes your video feel more professional.

Lighting

  • Natural light is your best friend.
  • Film near a window.
  • Face the light.Avoid strong shadows.
  • If needed, a simple ring light or softbox setup is affordable and makes a big difference.

Tripod
Don’t handhold your phone. A small tripod keeps everything steady and professional-looking.

Plan Before You Record

  • Don’t just press record and hope for the best.
  • Know your message.
  • Keep it short and clear.
  • Write bullet points (not a full script unless needed).
  • Focus on one goal per video.
  • Attention spans are short. Get to the point quickly.

Use Simple Editing Software
You don’t need complex editing tools.

Easy Options:

  • CapCut (great for social content)
  • iMovie (Mac users)
  • Clipchamp (Windows)
  • Canva Video Editor (very beginner-friendly)

Slightly More Advanced:

  • Adobe Premiere Pro
  • Final Cut Pro
  • DaVinci Resolve (powerful and free version available)
  • For most businesses, simple cuts, text overlays, and music are more than enough.

Keep It Authentic

You don’t need to look like a TV advert. Actually, overly polished videos can feel less trustworthy.

What works well:

  • Talking directly to camera
  • Behind-the-scenes footage
  • Product demos
  • Customer testimonials
  • Quick tips and advice
  • Authenticity builds trust.

Where Should You Upload Your Videos?
Different platforms serve different purposes.

Your Website
Embed key videos on:

  • Your homepage
  • Service pages
  • Product pages
  • About page
  • Video increases engagement and time spent on your site.

YouTube
Best for:

  • Tutorials
  • Explainers
  • Longer content
  • SEO visibility
  • YouTube is the second-largest search engine. It’s powerful for long-term visibility.

Instagram & Facebook
Best for:

  • Short promotional videos
  • Reels
  • Behind-the-scenes content
  • Customer highlights
  • Keep videos short and attention-grabbing.

TikTok
Best for:

  • Short, engaging content
  • Educational quick tips
  • Trend-based marketing
  • Authentic and fast-paced works best here.

LinkedIn
Best for:

  • Business insights
  • B2B marketing
  • Professional brand building
  • Short, value-driven content performs well.

Final Thoughts
You don’t need expensive equipment to create effective video content. You need:

  • Clear messaging
  • Good audio
  • Decent lighting
  • Simple editing
  • Consistency
  • Start simple. Improve over time. The most important thing is to start creating.

Because in today’s digital world, video isn’t optional — it’s one of the most powerful marketing tools you have.